{"product_id":"ampersand-co-script-1","title":"Ampersand - \"\u0026 Co.\" - Script","description":"\u003cp\u003e\"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFor about the last 11 centuries \"et cetera\" was commonly abbreviated as \"\u0026amp;c.\" Following the same principle, with the rise of companies during the industrial revolution, \"and company\" began to be abbreviated as \"\u0026amp;Co.\", such as in this circa 1858 American script example. However, the ampersand in this example is one of the most unusual I have ever come across. It appears to draw on ancient systems of abbreviation. That is to say, abbreviations were commonly notated with: swashes, hash-marks, commas, apostrophes, slashes, underscores, super-scores, superscripts, and periods. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis unique \"\u0026amp;\" design was rendered as an x-height c-like mark flowing into a descender loop and surmounted with a superscript dot. I found this peculiar design on an old business card.\u003c\/span\u003e\u003cspan\u003e\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e~2013, Don Marsh~\u003cbr\u003e©2013 Don Marsh\u003c\/span\u003e\u003c\/p\u003e","brand":"Don Marsh","offers":[{"title":"Default Title","offer_id":42433952841822,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/7828\/2846\/files\/Co_Abbreviation__2013_Don_Marsh.jpg?v=1769842006","url":"https:\/\/donmarsharchive.com\/products\/ampersand-co-script-1","provider":"Don Marsh","version":"1.0","type":"link"}