{"product_id":"berol-pencil-ad","title":"Berol Pencil - Brochure","description":"\u003cp\u003e\"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGoing thru one of my portfolios, I found this old Berol pencil brochure I worked on back in 1994. Art Director, Ray Mueller, hired me to work with him on this project. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMy job was to create all the copy for the brochure in some Scriptura Communis (common handwriting) style. I created an original style for this brochure with the goal of looking as if it were written in pencil by a school student with good penmanship sometime circa 1920s\/30s. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI based my hand on a Palmer business style, but for better readability I increased the x-height to open the counters; eliminated all the loops (except for the f) for better clarity at small point size; shortened the ascenders \u0026amp; descenders for tighter leading; deleted most of the entrance \u0026amp; exit hairlines \u0026amp; compressed the intra-spacing for tighter copy fit. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRay provided me with a scale mock-up of the layout which I enlarged and used to figure out the proportionate shape\/areas the copy would occupy, navigating around \u0026amp; conforming to the art. The finished piece is an accordion fold, opening to 11.5\"x 34.\" I even did the Japanese characters seen ghosted behind the block of text in the enlarged detail.\u003c\/span\u003e\u003cspan\u003e\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e~2011, Don Marsh~\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eClient:\u003c\/strong\u003e Berol Pencils\u003cbr\u003e\u003cstrong\u003eArt Director:\u003c\/strong\u003e Ray Mueller\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003ci\u003eNote: AI was used to increase size and clarity of a low resolution source file resulting in some smaller type characters to be rendered inaccurately. \u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Don Marsh","offers":[{"title":"Default Title","offer_id":42429606789214,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/7828\/2846\/files\/Berol_Pencil_Brochure_Don_Marsh.jpg?v=1769622858","url":"https:\/\/donmarsharchive.com\/products\/berol-pencil-ad","provider":"Don Marsh","version":"1.0","type":"link"}