John Morrell logo redesign

Redesign of the John Morrell logo. John Morrell is a meat packing company that produces product such as bacon and hot dogs. The new logo created a more friendly mark by incorporationing swashes and rounded and curved serifs.

"John Morrell was a fun project. Worked on this under direction of Kamie Gestring (a joy to work with!). As you can see, a world of improvement over the old mark."
~Don Marsh~