Whole Foods - Fish poster

"While "Chocolates" was to look rich & decadent, and "A Turkey" to have a classic old-world Americana feel; I wanted "Fresh Fish" to look like thick, old, weathered paint one might find on a fishing boat."

~2010, Don Marsh~
©Don Marsh

Client: Whole Foods
Agency: White Rhino
Art Director: Dan Greenwald
Illustrator: Greg Dearth